The Jumper Effect

I have recently been contemplating adding some more layers to my winter wardrobe – frankly the temperature has dropped massively in the UK, and it’s not getting above 10 degrees on a daily basis (of course, the day that it does, is when you’re layered up already, or it’s chucking it down with rain…) I can cope with the cold, but the rain… 

It got me wondering, do we all buy new jumpers every year? And more importantly, do we need to? Having just seen off Black Friday and Cyber Monday and some of the deals offered there (I’m pretty sure there was 30% off the entire internet), I imagine knitwear purchases have seen a significant increase.

In between the time I started researching and finalised this post, the BBC posted a really interesting article which gave me some much better figures than my original flawed maths (using proportions of UK adult populations) however all the numbers are all still rough estimates. Assuming the average price of a jumper is around £20 (although I appreciate that the price range is vast when it comes to jumpers!), the UK will spend an estimated £240m this year. On jumpers. Jumpers. In fact, this is just on festive jumpers.

According to the article, around 40% of these are only worn once. That means in one year, up to £96m is spent for one wear. What is happening to all those jumpers worn once? If they all end up in landfill (again with rudimentary maths and the Hubbub statistics), disposing of those c4.8m jumpers each, up to 22 thousand tonnes could end up in landfill. In just the UK. That is a lot, without taking into consideration the 65m already allegedly owned.

Like a lot of clothes, I find that if you invest well, you only have to invest once. You don’t need to repeat purchase the same item. You can still buy new things, but look after them. Maybe give your already owned items some love, or consider donating / recycling it, before you throw it away to buy a new one. Money not unnecessarily spent, can be saved.

All opinions are my own. Quoted and relevant links credited. All figures are based on my own calculations for the UK. Information correct at the time of publication. For entertainment only – this is not intended for advice.